At a recent Yankee Group conference, forecasts were made about the future of the mobile industry. Among these, analysts predicted that by 2005 more than 42 million people in the enterprise will wirelessly exchange e-mails and manage other data applications.
Customizing CRM software can be expensive, difficult and time-consuming. However, for companies that need to preserve a competitive advantage, adding vertical-market features or exploiting homegrown technology may make sense.