The new realities of digital marketing include having hundreds of sites and campaigns to manage, control and edit which should be done without expert...
There is an opportunity for greater personalization of communication with customers by understanding demographic differences in preferences. These have a direct impact on stakeholders...
The digital revolution has happened. Commerce is changing again, unbound from prior models. Goods and services are sold and information exchanged in ways we...
Download “Where have all my marketing investments gone” to gain insights into the state of Marketing today and how Marketing performance analytics can help...
IBM is also starting to use talent analytics and social collaboration tools to take an employee-centric strategic approach that yields better business results -...