To encourage mindful spending this holiday season, interbank network Interac has released a playlist of soothing melodies, tuned to promote “intentional spending.”
A new study...
A Capgemini report has revealed Canadians are willing to share personal data with retailers to improve customer experience. The “What matters to today’s consumer”...
There is an opportunity for greater personalization of communication with customers by understanding demographic differences in preferences. These have a direct impact on stakeholders...