PC shipments in Latin America significantly slowed in the second quarter compared to last year, as regional economic factors put the brakes on spending, particularly in the home computing market, according to a report released this week by Dataquest Inc., a unit of Gartner Inc.
Vendors will turn up the heat on Latin America in the coming years because IT spending in the region will grow faster than anywhere in the world, a situation that puts Latin American IT managers in a difficult situation: having to make good purchasing decisions in light of a deluge of vendor overtures, according to a Gartner Group Inc. analyst.
Internet penetration is driving growth in the IT Latin American market, but in order to gain competitive advantage in the market, vendors need to consider cultural and educational differences and develop their strategies around them, according to an industry analyst.