Check out these videos from leading experts to better understand how big data and analytics can fuel your business strategies and create a sustained competitive advantage. Discussions highlight why analytics are the new business imperative and how companies can move from data to actionable insights through to predictive analyses.
An exclusive opportunity for you to master your knowledge of analytics to significantly enhance company performance. Access relevant content – videos, white papers and case studies – and progress from discovering the power of analytics to driving business performance.
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Explore the fundamentals — understand the power of analytics to transform business.
Learn how some companies are using the tools and gain insights into why collaboration between the CIO and CMO is critical.
?As technology increasingly empowers customers, they expect more and more from the companies they choose to do business with. Is your organization prepared to meet these new demands?
Register for an IBM-sponsored micro-site, focused on big data, and view two new videos. Hear from leading experts
? (listed below)? as they explore how analytics are propelling companies forward, enabling them to better understand and even predict customer behaviors and drive competitive advantage. Discover why, in today’s world, knowing your customer is more important and more achievable than ever.
Bob Humphreys, Country Leader, Demand Programs & Digital Strategy at IBM Canada
?Warren Tomlinson, Partner, Global Business Services
Geraldine Tenten, Vice President, Demand Programs, IBM North America
Jim Love, CIO, IT World Canada
Part 1: Big Data and Analytics in Marketing
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