Yum Brands, the parent company of KFC, Taco Bell, and Pizza Hut, has partnered with Treasure Data to unify its customer data. This partnership will allow Yum Brands to have a single view of its customers across all of its brands, which will help it to better understand their preferences and behaviors.
Treasure Data is a customer data platform (CDP) that uses artificial intelligence and machine learning to help businesses collect, organize, and analyze customer data. The company’s platform can help businesses to identify trends, segment customers, and create personalized marketing campaigns.
Yum Brands said that it chose Treasure Data because of its “advanced AI and machine learning capabilities” and its “proven track record of helping businesses improve customer engagement and loyalty.”
The partnership incorporates consumer data from numerous sources in order to better understand individual customers. The AI and machine learning techniques from Treasure Data will also be used to boost Yum Brands’ marketing by increasing consumer visits and expenditure. Yum Brands will utilize these techniques to learn more about its customers and give personalized and engaging content in exchange.
The partnership with Treasure Data is part of Yum Brands’ broader digital transformation strategy. The company has said that it wants to become a “digital-first” company, and that it plans to invest heavily in technology in the coming years.
The sources for this piece include an article in CIODIVE.