Connected cars are collecting more data than ever before, raising privacy concerns among consumers and regulators.
Automakers are increasingly installing sensors and cameras in cars to collect data on everything from driving habits to location history. This data can be used for a variety of purposes, such as improving safety features, personalizing marketing campaigns, and setting insurance rates.
Privacy experts worry that car companies are collecting too much data and that consumers are not being given enough control over how their data is used. To this effect, in California, the state’s privacy agency has launched an investigation into the data collection practices of connected car manufacturers. And in the U.S. Congress, lawmakers are considering legislation that would give consumers more control over their car data.
Automakers on the other hand are starting to take steps to address privacy concerns. Some companies have begun offering consumers the option to opt out of data collection, and others are developing new technologies to anonymize data before it is shared.
The sources for this piece include an article in TheRecord.