According to a new Ipsos Reid poll, Canadians just don't want a Blackberry anymore. Or at least they want one a whole lot less than previously.
The polls were taken betwen January 2011 and 2012 and found that, as opposed to January of 2011 – where 58 per cent of the surveyed planned to buy a Blackberry – a year later that number was reduced to 40 per cent.
Those figures are best understood in relief against the number of smartphone owners in Canada growing from 24 per cent of the population polled in August 2011 to 34 per cent in January 2012.
That means that while the number of smartphone owners grew a substantial amount versus the total population, Blackberry is seeing a steep decline in popularity. People want to buy new smartphones but RIM has lost its grip.
Bearing that all in mind, this doesn't mean RIM is totally out of contention, but gains made by Samsung Android phones and the continuing popularity of everything Apple is pushing them to the brink.
JD