Tom Davenport says that in some organizations, analytics are actually becoming the primary driver of strategy and competitive advantage, and are being used to optimize business processes.
When you think about it, many concepts in our world are misnamed. Chief Information Officers are really Chief Technology Officers; business analysts are usually just systems analysts. Our entire field is a misnomer. It's called information systems or management information systems, but I would argue that the old term `data processing' is still a better fit for how we work most of the time. And the Information Age has really been the Data Age.