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HomeAuthorsPosts by Samira Balsara

Samira Balsara

Samira is a writer for IT World Canada. She is currently pursuing a journalism degree at Toronto Metropolitan University (formerly known as Ryerson) and hopes to become a news anchor or write journalistic profiles. You can email her at sbalsara@itwc.ca

Articles by Samira Balsara

Hootsuite to lay off 30 per cent of its staff

Samira Balsara -
Hootsuite Inc. announced yesterday that it will lay off 30 per cent of its staff due to global restructuring. The social media business did not...

Study reveals Microsoft dominates brand loyalty for productivity devices

Samira Balsara -
Plume, a SaaS experience platform for Communications Service Providers, released its latest Plume IQ, a monthly reveal of data-driven intelligence and customer-focused insights.  The study...

Hashtag Trending August 9 – Netflix games remain unpopular; video game industry suffers post-pandemic; eBay’s new refurbished program

Samira Balsara -
Netflix’s games aren’t very popular, video game industry slides post pandemic, and eBay’s new refurbished program causes headaches for resellers. That’s all the tech news...

Frameable’s virtual Spaces service creates a new way for companies to connect remotely

Samira Balsara -
Washington D.C. based company Frameable is aiming to transform remote and hybrid work with its virtual Spaces services.  Frameable Spaces allows teams to build virtual...

Hashtag Trending August 5 – Equifax credit score mishap; new anti-robocall taskforce; Cloudflare email forwarding bug

Samira Balsara -
Equifax misreported credit scores for loan applications, the U.S. forms a new anti-robocall taskforce, and a Denmark student finds a flaw in Cloudflare’s email...

U.K. regulator orders Dye & Durham to sell TMG due to competition concerns

Samira Balsara -
Toronto-based Dye & Durham Limited, a provider of cloud-based software for legal and business professionals which has operations in Canada, the U.K., Ireland and...

BMO to focus on closing tech talent gap by attracting diverse candidates from across Canada

Samira Balsara -
BMO Financial Group (BMO) is committing to focus on recruiting and onboarding tech professionals from diverse backgrounds to close its tech talent gap, and...

Hashtag Trending August 3 – China’s new power grid AI; TikTok to surpass Facebook in influencer marketing spending; anti-piracy ads may not be working

Samira Balsara -
China deploys new AI to manage its power grid, TikTok to overtake Facebook in influencer marketing spending, and anti-piracy ads may be encouraging pirating.
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