Rosie Lombardi

First responders to emergency situations need bullet-proof technology, as the consequences of a dropped cell phone call or lost Internet connection could be tragic and irreversible.

First responders to emergency situations need bullet-proof technology, as the consequences of a dropped cell phone call or lost Internet connection could be tragic and irreversible. But providing emergency responders in Canada the technology they need to do their job effectively is easier said than done, as one expert explains.

OnStar Canada is best known for its role in successfully incorporating emerging consumer-based technologies into the vehicle development process. But driving all these efforts, the company says, is one goal

More than 11,000 adverse drug events were reported to Health Canada in 2005, but the actual unreported numbers are much higher, according to IBM Canada research. Many of these incidents could be prevented if doctors had the right information at their fingertips. rn

Ottawa-based Canadian Pharmacists Association (CPhA) recently launched its e-Therapeutics portal, an online knowledge management system that delivers up-to-date and unbiased drug information to healthcare practitioners.

Planning a trip using public transit is a bit of a crapshoot in most major cities, and Toronto is no exception.

Planning a trip using public transit is a bit of a crapshoot in most major cities, and Toronto is no exception. Which route from point A to B is the quickest at a particular time of day, or has the least number of transfers, or involves the least amount of walking? Users have to take their chances because this type of nitty-gritty information isn't typically available.

A decade ago when the Web was new, marketers salivated over the boundless potential of the medium. But after the tech bubble burst, businesses lost their appetite for online advertising. Spending flatlined, and online marketers were left starving for funds. Today, online advertising is rebounding. Spending is growing in both Canada and the US as more and more businesses invest in the medium, particularly in areas such as keyword ads linked to search queries.