As enterprises demand better tools to exploit mounds of customer data locked away in CRM systems, CRM companies are rushing to add analytical capabilities to their applications.
PeopleSoft Inc. on Monday plans to announce the availability of its customer behaviour modeling tool as part of an upgrade to its Enterprise Performance Management suite.
Online shopping destinations report that, despite the economic gloom, they are still doing brisk holiday business and that, thanks to a variety of new bells and whistles, they are becoming more sophisticated merchants.
IBM Global Services on Wednesday plans to launch a hosted service for customer relationship management, with an offering intended to help enterprises get a CRM application up and running faster than an in-house deployment.
IBM Global Services on Wednesday plans to launch a hosted service for customer relationship management, with an offering intended to help enterprises get a CRM application up and running faster than an in-house deployment.
Having shipped its generic Siebel 7 CRM (customer relationship management) and e-business platform in November, Siebel Systems Inc. this month plans to ship 20 versions of the software tailored to specific vertical industries.
As enterprises demand better tools to exploit mounds of customer data locked away in customer relationship management systems, CRM companies are rushing to add analytical capabilities to their applications.
A different kind of CRM is emerging. In this case, CRM stands for client relationship management, whereby companies gather information on interactions with clients and leverage that information to maintain strong relationships.