Web measurement tools are evolving from simple page-hit counters to core business analysis applications. Demands on Web data are causing automakers to look for more robust measurement and reporting tools, notes Forrester Research.
Profits, revenue and company reputation are the top three casualties of poor decision-making, according to 80 per cent of respondents in a survey of 158 top-tier executives at large U.S. corporations.
In a rare public display of camaraderie, Microsoft Corp. Chairman Bill Gates and IBM Corp. software chief Steve Mills further cemented the commitment of their respective companies to work together to accelerate the creation and adoption of key Web services standards.