I just received yet another unasked for newsletter by e-mail. It was from a company that has a product I think is pretty good and the newsletter started with the following spiel from the vice-president of marketing:
Wherever you go and whatever you do, it is a given that some set of rules will be in force. Rules matter because they define how we get on with other people and what is considered normal.
In the never-ending quest to ensure that our readers are happy, mentally balanced and have their loins girded (with cheap girders if need be), this issue we will attempt to address some of the more problematic issues you have written in about....
The issue of rootkits has been all over the news lately. What triggered this was the court-ordered settlement handed down that requires Sony BMG Music Entertainment to compensate consumers who purchased Sony audio CDs that installed a rootkit when they were played on a PC. The compensation amounts to US$7.50 and a free album download from Sony