What might it mean to business efficiencies if corporate documents could become active in the processes they front and adapt as needed? What if they could become, well, smart?
When Tony LoFrumento joined Morgan Stanley in 2001, he was given a wide-ranging goal: to create a CRM and business intelligence (BI) infrastructure that would enable the financial services company to transition from a product-focused entity into a client-centric business. In developing a CRM strategy for Morgan Stanley, LoFrumento opted to put his resources into customer analytics
For many IT workers, earning a certification is seen as a badge of honour. However, for the IT executive hiring new blood or promoting from within, the value of certifications has long been argued.