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Geoff Hart

Articles by Geoff Hart

Why won

Geoff Hart -
Otherwise key businesses neglect a key rule: the more difficult you make itnto buy your products, the fewer you'll sell.

Brand new challenges for brands

Geoff Hart -
On the face of it, relying on nothing more than a few words to represent your company seems illogical.

Nice Web site

Geoff Hart -
A successful online presence requires three things: content, structure and relevance.

A good structure should pave the way to information

Geoff Hart -
What I

Welcome to the land where content is king

Geoff Hart -
That

Content, structure and relevance: the ploy

Geoff Hart -
Attracting and retaining an audience on the Web requires the skills of a playwright, and the ability to skilfully combine three inseparable components: content, structure and relevance.

Privacy means never having to say you’re sorry

Geoff Hart -
There's no easier way to lose your audience

Tech getting better at personalizing messages

Geoff Hart -
The hardest part of communication lies in the many options we have available, and how tricky it...
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