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Alice Dragoon

Articles by Alice Dragoon

How to do customer segmentation right

Alice Dragoon -
Is there gold lurking in your databases? Follow the lead of Martin Lippert, vice chairman and CIO at RBC Financial Group who found a sweet spot of underserved customers and ended up increasing market and per-customer revenue.

Tips for managing divisional CIOs

Alice Dragoon -
When Dana Deasy became vice-presidentand CIO of the Americas for Siemens AG in 1999, he harboured no illusions that the job ...

This is Your Brain on Phones

Alice Dragoon -
Few executives go anywhere these days without that staple of 21st century commerce - a cell phone - in tow.

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