Personalization is a highly effective marketing strategy to engage, acquire and retain site visitors, the most effective vehicles for which are personalized emails and personalized product recommendations. Often, the biggest challenge of a personalization program is getting started and creating a framework that can continuously manage, measure and optimize your initiative.
An optimized personalized email marketing and product recommendation program requires five key steps:
- Set campaign goals
- Put yourself in your customers’ shoes
- Keep it simple
- Measure, test and optimize your performance
- Expand beyond the fundamentals