Talk about putting your money where your mouth is. Don Tapscott, Canadian cyber-guru and author of such books as Growing Up Digital: How the Net Generation is Changing Our World, has backed up his speeches predicting a booming wireless world by becoming chairman of a company in Toronto selling location-based services for cell phone and PDA, as well as wireline, users.
Maptuit.com, which is modeling itself as an ASP, plans to license its location technology to business partners, who can then use the information to provide anything from store locations on their Web sites to mapping out delivery routes for their customers. The company also hopes to form partnerships with regional portals like Winnipeg.com, which maps locations of bank machines, restaurants, and other attractions for its users, many of whom will soon be wireless.