Quick Hits

Evite, a Los-Angeles-based online event planning service, recently sent out an e-mail to its newsletter recipients about a little faux pas in its party calendar. “Yesterday we mailed a newsletter to our subscribers with incorrect dates for three important Holidays,” the e-mail read. Evite offered its “sincerest apologies” for the errors, listing corrections for the dates Labour Day, Rosh Hashanah and Yom Kippur fall on this year. The company also apologized for listing Yom Kippur as one of the events under its “Reasons to Party” category. “We understand and respect that Yom Kippur is a Day of Atone-ment, a day to be taken seriously to reflect and fast, and as such, one of the most important Jewish Holidays in the year.”

Yodelling for Yahoo!

To celebrate the Yahoo! yodel, Sunnyvale, Calif.-based search engine company Yahoo! recently launched a contest to find “America’s favorite amateur yodeler.” The promotion was open to all legal residents

of the U.S., except Florida. The “Official Rules” posted on the Yahoo! Yodel Challenge Web site (http://promotions.yahoo.com/yodel), defined an amateur as “someone who does not, and has never, derived more than 25 per cent of their his/her yearly salary/income from yodelling or music performance.” Yodelling events took place in New York City, Seattle, San Francisco, Min

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Jim Love, Chief Content Officer, IT World Canada

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