It’s more than just a catchy phrase. The steelmaker seems to have valued its employees since it was founded in Hamilton, Ont., in 1912. Along with being the first Canadian company to introduce profit sharing, it now claims to spend more than $15 million a year on staff training. It obviously pays off. Dofasco enjoys less than one per cent attrition and they measure their productivity as increasing 50 per cent since 1990, reportedly about twice the rate of the Canadian manufacturing sector.