If you thought last year’s Web shopper was demanding, a study conducted by U.S.-based Net Effect Systems concludes that this year it’s gonna get ugly. The study shows that 94 per cent of customers visiting your site are there to gather information, not to buy. Of those of us on-line, 1.3 billion will visit e-commerce shopping sites — a staggering figure that is up 71 per cent from the 760 million that came last year. So clear a path to the virtual shopping cart and let the knowledgeable shopper through. You may not get a second chance.