Demand generation tool lets users read

Toronto-based demand generation software provider Eloqua Corp. released the latest version of its suite that aims to read prospects’ “digital body language.”

The release of Eloqua Conversion Suite should provide marketing and sales professionals insight into the interests of prospects, such as their response to online campaigns and Web-based activity.

The version includes new dashboards for quick data access, and the Essential Sales Tool Kit.

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Jim Love, Chief Content Officer, IT World Canada

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