Big data can be a blessing or curse for sales. The amount of information companies are collecting nowadays (whether or not they plan to derive insights from it) is huge. But huge amounts of information have to be harnessed somehow or they can hurt the business. So, either way, sales will be affected. It’s up to the business to decide whether more data means more profit or more deadlock and confusion.
Companies expect big data to affect sales
Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.
Jim Love, Chief Content Officer, IT World Canada
We'd love to hear your opinion about this or any other story you read in our publication.
Jim Love, Chief Content Officer, IT World Canada
Featured Download
Tech Jobs
Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.