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Chatter gets upgrade in Salesforce Summer

Chatter, will receive new capabilities when Saleforce.com rolls out the Summer ’13 release of customer relationship management software.

Among the latest addition to cloud-based software maker’s enterprise social networking application is a feature called Communities which enables Chatter users to create Web sites where they can communicate with their clients and partners.

The conversation takes place via real-time chat with members of a “community” being able to post comments and status updates on the Web site just as they would on a social media account like Facebook or Twitter.

“Chatter Communities for Partners will connect companies with distributors, resellers and suppliers in entirely new ways to drive more sales,” Salesforce.com said in statement. “Communities gives customers one place where they can get answers…and breaks down the silos between traditional self-service and peer-to-peer service.

A single platform enables business users to seamlessly move and between communities for employees, partners and customers. Users also have the ability to create any kind of community that suits they needs. Data and workflow information can be accessed from the same platform.

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Salesforce.com is also poised to release Topics. This feature will help Chatter users organize their data feeds as well as make it easy for users to locate people with similar interests.

There will also be other improvements to Chatter’s application programming interface (API) and its email and searching features.

Quantity forecasting capabilities will also be added Salesforce.com’s core sales application to help users predict things such as inventory demand.

Other planned improvements will involve analytics, mobile applications and the Force.com development platform.

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