Microsoft Corp. expects Latin American companies to be among the first adopters of its new .Net platform, because customers in the region have traditionally been early users of new technologies, said Microsoft Corp. Chief Executive Officer Steve Ballmer during a keynote and subsequent press conference at the start of the company’s Latin America Enterprise Solutions Conference 2001.
“While there may not be the breadth of technology adoption in Latin America that we think is possible someday given the (region’s) population, but there’s certainly the depth of technology adoption and we get some of our best feedback coming early” from Latin America, Ballmer said.
For the past three to four years, Latin America has been the region with Microsoft’s fastest annual revenue growth, Ballmer said.
Microsoft’s revenue in Latin America has grown 900 percent in the past seven years, said Mauricio Santill
