On the more consumer-facing side is Datum, which is a global data marketplace that allows users to make money from their own data. The company boasts 90,000+ people using its app to monetize their consumer data with pre-screened partners. Datum is a decentralized and distributed high performance NoSQL database backed by a blockchain ledger. This technology allows anyone to securely and anonymously backup structured data from social networks, wearables, smart homes, and other IoT devices. Datum provides a marketplace where users can share or sell data on their own terms.