Every customer reaches a buying decision in their unique way – Canopy Labs helps businesses to track and optimize their customer journey. Using our platform, businesses can plan more targeted marketing campaigns and optimize their lead lists, with a focus on maximizing revenue and sales growth. Our platform is currently being used in a variety of industries, including sports, ticket sales, daily deals, and online retail, and customers ranging from $10B retailers to small online businesses. Canopy Labs has offices in Toronto and New York City. The company is led by CEO Wojciech Gryc, who is a former McKinsey consultant and Rhodes Scholar, and CTO Jorge Escobedo, who has a PhD in Theoretical Physics and researched string theory. It is backed by Y Combinator, BDC IT Ventures Fund, and Valar Ventures.