CEOs and senior executives have weighted the critical factors for success in the future. Strategic Information Technology and the CEO Agenda, an A.T. Kearny survey of 213 CEOs and senior executives, produced the following ‘success factor’ numbers:
Market growth – 12 percent
Global reach/position – 15 percent
Good operational structure – 16 percent
Reaction to change/flexibility – 17 percent
Competitive marketing – 20 percent
Cost efficiency – 22 percent
Innovation/R&D – 23 percent
Customer orientation – 24 percent
Quality staff – 24 percent
Product quality – 28 percent
Using new technology – 33 percent
