Europeans are purchasing LCD monitors at a faster-than-expected rate, according to display sales analyst Meko DisplayCast.
Recent research indicates that European unit sales of 19-inch LCD monitors grew by over 120 per cent quarter on quarter. This was twice that predicted by Meko.
The move “clearly demonstrates that users are willing to invest in larger displays once they see the product offers real value for money”, the Meko claims. The analyst also reports that the average selling price of this class of monitor climbed 15 per cent in the period.
The Italian market saw LCD monitor sales increase tenfold in the period; German-speaking markets (Austria, Germany and Switzerland) more than doubled sequentially; and strong growth was seen in the Western parts of Europe.
The UK market also grew-up 32 per cent quarter-on-quarter.
17-inch LCD monitor sales saw a 28 per cent rise in market value, driven by price reductions. This market accounted for 500,000 units in the third quarter of 2002.
15-inch monitor sales slowed in the third quarter of 2002 — down to 72 per cent of their value in the third quarter of 2001. This equates to 1.5 million units sold.
