Dynamics CRM 2015, the customer relations management solution unveiled by Microsoft in November, received its spring update which focuses on enhanced analytics, social and mobile capabilities.
The Spring ’15 release of Microsoft Dynamics CRM will be available to customers by the end of the second quarter of the year.
The enhancements touch on the following:
Social – Dynamics CRM now comes with a social centre where marketing, sales and service teams can monitor social topics and engage directly with social communities.
Companies can create end-to-end customer engagements from social posts and teams can monitor social topics. Social analytics is also enhanced with text mining, cloud visualization and a social activity map for interactive, global and real-time visibility into social activity.
Mobility – A seamless user experience across mobile devices, including tablets and phones, in a “configure once, deploy everywhere” model. There is also a new mobile SDK so users can easily extend and create your own mobile apps.
Analytics – PowerBI Connectors for Microsoft Dynamics CRM and Microsoft Dynamics Marketing were added for out of the box integration. Sales, service and marketing professionals can analyze data with interactive dashboards and reports in Power BI, resulting in faster insights and decision-making for sales professionals.
Productivity – Dynamic CRM is now more deeply integrated with Office 365.
For example, the new release includes an immersive Excel experience, enabling a sales manager to perform “what if” scenarios in Excel and update their forecasts right within CRM. It is also now easier for sales teams to collaborate and share information about accounts and opportunities with a new interface with OneNote.
