Executive Teardown: Steve Ballmer

Memory

Considering there’s a great deal to keep track of at the behemoth Microsoft, Ballmer has a pretty good memory. But he has used selective memory from time to time on subjects like Linux and Vista. And he was notoriously critical of Apple’s iPod and iPhone products, only to release similar Microsoft products later.

Battery Life

Ballmer’s got energy and enthusiasm, that’s for sure. He’s a rah-rah kind of guy, but with Microsoft’s complicated product versions, some critics wonder if that energy comes at the expense of focus. And if you’ve ever seen the Developers! Developers! Developers! video clip you know that Ballmer’s energy can sometimes, shall we say, get away from him.

Value (Net Worth)

$13.1 billion. That could buy a few Starbucks Grande Ice Coffees, or a few Starbucks stores.

Special Features

His bald head and animated speaking style have become his trademarks. His passion for Microsoft is always on display (“I LOOOVE THIS COMPANY!”) and he’s not afraid to lavish praise on revenue generators Windows and Office. But these days, he’s beating the big drum for cloud computing. Microsoft is “All In” for the cloud in case you haven’t heard.

Speed

Although Microsoft has accomplished a great deal since Ballmer became CEO in 2000 (Xbox, Bing, Windows 7), it is not regarded as a fast-moving company, to put it mildly. Ballmer and company have been caught sleeping at the wheel by more nimble and innovative companies like Google and Apple in areas including search, mobile, media players and tablet PCs.

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Communication Mechanism

While not as confrontational as Ellison or as condescending as Jobs, Ballmer has been known to smack talk the competition. The trouble is, Microsoft’s marketing messages can get muddled fairly quickly. What is Windows Live again?

Display

Ballmer’s countenance can range from intense to silly to just plain weird. But his outward vision for Microsoft has often been stubbornly old school. That’s dangerous in an industry innovating at lightning speed, analysts say. How much longer can Microsoft rely on its cash cows Windows and Office?

Console/Exterior

Ballmer is resilient and driven to succeed. Stumbles in his tenure aside, he runs a global company of 90,000 employees, an epic task, and he’s been doing it admirably for a decade.